Get a Head Start to a Green Authority Site

One of the first steps to take when trying to establish credibility in your field as an “authority” may be to purchase a keyword green domain name that will best identify your service or product, while also giving a sense of what your site is all about.  If you carefully select a targeted keyword domain name, you will begin to see an increase in your website traffic.

If your business is green careers, you would benefit from having the keyword domain GreenCareers.com.  A person searching for “green careers” is more likely to click on a search results link, from greencareers.com than say eco-green-careers.biz.  Additionally, with greencareers.com as your address, you will benefit from type-in traffic, also called direct navigation.

Another example- if you are a solar roofer, you would want to purchase a green domain name with these words in it, SolarRoofer.com or if you are a carbon reseller, your green domain would be CarbonReseller.com . People looking for information on solar roofers or carbon resellers would likely do a search on these words and your site stands a better chance of being seen in the search results.

Obviously, in developing an authority site you will want a lot of original and accurate content that will interest your readers.  Authority sites are sites that often contain hundreds or more pages of original content that is easy to understand and read. 

If your website is already an established authority, you can also benefit from a targeted keyword domain name, either by rebranding your site or using the domain in a specific marketing campaign. Office Depot uses OfficeSupplies.com to direct traffic to their site.

Other examples are,  Bank of America uses loans.com,  

The company that purchased Hotels.com, bought more than a domain name, they bought a head start in branding and traffic, because they owned the “name" that defines their industry.